Enchantment Management 2026 Workshop Tracks & Topics
Track A – Owner /CEO Strategy (All Industries)
1. Design Your 3-Year Business Game Plan
Clarify vision, positioning, target customer, and simple KPIs. Output: one-page 3-year roadmap and 12-month
2. From Operator to CEO: Building a Business That Runs Without You
Roles, delegation, basic org chart, and meeting rhythms. Output: list of tasks to delegate and simple tracking s
3. From Idea to Investable Business
Problem–solution fit, basic market sizing, simple financial model, and framing the business in investor language
4. How to Think Like a VC in Your Own Business
Portfolio thinking, unit economics, scalability, and risk. Owners evaluate which projects to scale, test, or stop.
5. Systems for SMEs: SOPs for Gyms, Salons, Clinics and Cafés
Map key processes (booking, check-in, service, follow-up) and document simple SOPs for consistency.
Track B – Marketing & Growth (Marketing / Owners)
6. DIY Marketing Foundations for Busy Business Owners
Plain-language marketing basics: brand, offer, audience, and messaging. Output: positioning statement and 3
7. Content Pillars & 90-Day Calendar for Service Businesses
Define 3–5 content pillars and build a realistic 90-day content calendar with sample posts.
8. Instagram & TikTok for Local Brands: From Setup to First Campaign
Optimise profiles and design a simple awareness or offer campaign using Meta tools.
9. Offer Design & Funnels: Turning Followers into Paying Clients
Design irresistible offers and simple funnels (lead magnet → DM/WhatsApp → booking).
10. 12-Month Marketing Plan for Beauty & Wellness Brands
Create a seasonal campaign calendar with collaborations, promotions, and loyalty activities.
11. Community-Led Growth for Gyms & Fitness Studios
Use challenges, events, and member stories to drive referrals and retention.
12. Influencers, Collaborations & UGC for Cafés and Restaurants
Plan a collaboration or influencer campaign, including budget, deliverables, and tracking.
13. Feedback, Reviews & Reputation Management
Build a feedback loop, encourage reviews, and respond to negative feedback with clear scripts.
Track C – Operations & Customer Experience
(Ops / Front Desk / Owners)
14. Front-Desk Mastery: Turning Reception into a Sales Engine
Train front-line staff on scripts, upselling, and data capture to drive bookings and repeat visits.
15. Designing the Perfect Customer Journey (Salons, Clinics, Spas)
Map the full customer journey, identify wow moments and leak points, and choose 3–5 improvements.
16. Hiring, Training and Keeping Great Staff in Retail & Hospitality
Design hiring scorecards, 30-day onboarding, and simple performance reviews.
17. Handling Complaints & Difficult Clients Without Burning Out the Team
Create complaint-handling flows, decide when to refund or stand firm, and protect team morale.
Track D – Finance, Funding & Exit (Finance / Owners)
18. Reading Your Numbers: Cash Flow, P&L and Break-Even for Non-Finance People
Learn to read a basic P&L, calculate break-even, and spot cash-flow risks.
19. Smart Pricing & Packages for High-Touch Services
Review cost structure and perceived value to design better pricing and packages.
20. Preparing Your Business for Funding & Future Exit
Feasibility basics, investment file structure, and what makes a business attractive to buyers.