Reducing the prices is a normal thing, especially in the service business and sometimes in goods.
If you want to win new customers in a service business, try to sacrifice the interest for a certain period. For example, if a service’s total cost is 2000 SR, and its cost is 500, sell it as its cost for a certain period. In this way, you will win a lot of customers. After prices return to normal, you will still have customers. Through all of this period, your competitors will lose funds.
On the other hand, if it is a product, then you have to be in line with market prices. If they reduce, reduce yours. However, try to be unique with better products or better offers.