The juice shop needs unique marketing and presentation, because of its large number. So, even if it is distinctive, it is difficult for people to realize that easily.
However, you can market it in strange ways, such as photographing anyone with the logo and placing it on social media allows them to receive a 50% discount for a month.
Things like that encourage people to do an ad on your behalf. Selling 50% off without interest is not a problem, but it will give you a free ad.