To achieve businesses, build them, and continue in your path, you need to study them carefully before starting. If you study the project well, you will build it in the right way.
By that, I don’t mean writing only your dreams in one paper and consider it a study! You need to learn all of the business’s strengths and weaknesses, the worst possibilities, and writing the solution to each one to discuss them with everyone. Moreover, you need to learn everything about the it.
If the business has succeeded, you need to continue with evolving and the market. So, don’t stick to one idea without developing or changing if needed.
There are large companies that get used to one way of advertising, and when you try to convince them with new and better ideas, they won’t agree. Therefore, the company doesn’t develop and lose because of not adapting.