Do you mean the website or the shop’s location?
Starting with the website, people focus on Instagram nowadays, rather than a website. However, if there are services to be provided between companies, there has to be an interface and websites; in this case may be cheap when displaying information only.
As for the location, it depends on region, product, and targeted group. If the targeted group is the high class, and the shop is in an old and poor neighborhood, then the chances of success are low. Also, it will be difficult to succeed if the idea is already taken and the location is in a hard-to-reach place.