Knowing the market’s need to launch any business is very important, but how?
In my opinion, small experience comes first. For example, if it is food, you can market it through family and friends, then Instagram. The opening of the store comes after knowing people’s needs and the frequency of their requests.
If it is another product and needs to be bought from abroad, shipped, stored, etc., then you need to have an experience in Instagram through creating an information platform about matters close to what’s required. Assuming they are beauty products, if you have an Instagram account that talks about beauty and the best international products, and you have more than 3000 followers, then you will know how much the market needs it, in addition to having a base for selling places.