It depends on the method of development.
Do you want to develop it in terms of equipment and operation or in terms of personnel or tools?
There are many ways to develop it because most of them are not present on social media. In reality, the competition is actually strong, but there is no competition in marketing. So, you can easily be the best if the advertisement is so good, like the idea of paying more in marketing than the products to get a result.
On the other hand, you can contract with companies or agencies that can help you increase your income quickly if you have the ability to do so.